Marketing is the activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, cclients, partners, and society at large. hps://www.ama.org/Pages/default.aspx The Four Ps - A model of the marketing mix that views marketing as the maniputalion of Price, Product, Place, and Promotion Marketing Dictionary - http://www.marketsaurus.com/marketing?utm_campaign=marqueedefinitions&utm_medium=ppc&utm_source=bingads Stop Neuromarketing! - https://www.youtube.com/watch?v=7ZCSVySI3SgCourse Syllabus below |